Second Blogging Assignment and Lesson

05Jul07
by Heidi Caswell

I hope everyone had a great Fourth of July, I know my family had a great time, and we even got to shoot off a few fireworks between rain showers.

Today we will talk about the quality of your content, what your write in your blog is very important. Think about it, when you visit a blog, what makes it one you want to hang around, bookmark, subscribe to, purchase from, become an adoring fan?

I’ve heard from several experts the one should write for the reader, then add the keywords. Keywords are important, each of us would like the search engines to pick our site/blog when someone is searching for our topic, and if those words aren’t in our content, it isn’t likely they’ll show up. Keep in mind that if you overstuff your post with keywords, the search engine powers may give you the ax.  

SEOmoz, who build up over a million incoming links in  under 3 years, shows the results of 3 polls:   

“How Do You Choose the Blogs You Read Regulary?

What Factors Convey Blog Quality to You?

How Do You Access the Crediblity of the Blogs You Read?

Quality of writing was at the top of each of these lists, and you may want to look at the other factors which make your blog top quality, lots of great info to making better connections with your blogs.

http://www.seomoz.org/blog/how-seomoz-built-one-million-links-in-thirtythree-months

An interesting, well written post will always add value. You can write about:

  • Current events, industry news, holidays
  • Your unique slant on someone else’s post
  • A tutorial (psst, you can even recycle information from a forum post)
  • Tips, anything you feel will be of value to your readers
  • A story from your day-today life and how it relates to your subject.
  • Be creative, make it fun, not a chore.
  • This week’s assignment:
  • Read at least one of the related articles posted below:
  • Write at least one quality post to your blog. (Extra credit if you do it more than once.)
  • Visit several WIN Members’ blogs and find one of your favorite blog posts. Post back here and/or on your blog with a link to the original post as to why you enjoyed that particular post. (Again, repeat for extra credit.)
  • If you haven’t sent me a description of your blog and what category you’d like it to be in, do so now.
  • If you don’t have a blog, then set one up.
  •  Missed last week’s assignment? New?

You can start here:

http://winningladies.com/ready-set-go/

http://winningladies.com/were-off-to-a-great-start/

Related links:

Enjoy your day!

Heidi Caswell


5 Responses to “Second Blogging Assignment and Lesson”  

  1. 1 Heidi

    I enjoyed reading Jeanie Marshall’s post for today at:

    Daily Affirm

    Subtitles in Bold and bulleted list makes it easy to read, esp. if you are interrupted. Her thoughts are well written. What I really like is how she added related articles (linking back to your own material is always a good thing unless your websites aren’t talking to each other) and “Moving through Puddles” caught my eye. I have a lot of puddles in my back yard and all over town so I clicked on the puddle link.

    Moving Through Puddles

    What a gem of a story! Very visual! Go check it out.

  2. 2 bea kunz

    I’ve been following Stacey Graham’s “Wee Ghosties” writing for awhile now, Stace has a unique way with words and getting her message to land at just the right time.

    Knowing Stace as I do, I read everything she writes with a smile on my face, because, I know she writes with a joyful spirit, she is fun, and a beautiful lady!

    “Wee Ghosties” will make you ask yourself “Do I believe?”

    Be brave and take a peek!

    http://weeghosties.blogspot.com/

    Jubilent July is here…Celebrate!

    Bea Kunz
    http://www.sagehillfarmsandvintagestore.com
    Eat Well-Be Well

  3. 3 admin

    One of the posts I loved this week is What is Your Baker’s Dozen?” by Jessica Sellers on her Make someone smile blog.

    Jessica takes a book, and shares what she has learned, posts a challenge to us all.

    Heidi Caswell
    http://connectsimply.com/blog

  4. 4 Ginger Marks

    Heidi,
    I read Credibility Thieves in Your Web Copy, a.k.a. Grammatical Goofs and Punctuation Flubs by Dina Giolitto. I always find her right on the mark with the information she shares. As a copy editor myself I too have pet peeves in the grammatical area.

    Good info.
    Ginger

  5. 5 Heidi Caswell

    Dina is one of the best, and I love her ideas. Visit her Wordfeeder blog and you’ll never be bored.

    Now Ginger, I’m trying to figure this out, why did askimet throw your post in the spam filter. I’ve never seen flubs, pet peeves and goofs enter spam before, just the drug companies and all those ads for enlarging body parts I don’t even have.

    Lesson to learn, have a spam filter, but check every once to fish out your friends.

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